BriefThe client was very interested to see what design ideas we could come up with that will “TOP” their previous “wow gift” offerings called the “Big Wheel of Sexy” & “The Big Book of Sexy”. Each set typically includes GlamGlow’s BEST sellers and brush applicators. We were given creative freedom to propose NEW creative design directions.Our processAfter reviewing the clients brand, the customer base and the previous design directions taken, we proposed several possible directions we could take. “Runway” enabled a glamorous reveal, showing off the products included in the gift set.Conclusion:Including metallic foils, runway lighting and a pop-up character feature in a displayable rigid board pack, made for a very interesting on-shelf experience. Products were showcased using LED strip-lighting in a mini runway environment.
