BriefCreate value-added packaging concepts for Glenmorangie gifting which creates visual interest on shelf and adds value through a secondary use.Our processOur process began by researching elements of the client's cultural heritage and incorporating this into functional structures, aiming at create a structure with a dual function of display, protection and a functional secondary use.Conclusion:The concept developed around the idea of creating slogan plaques, embossed metal signs, inspired by the local road signs surrounding the distillery, which act as removable side walls to the packaging that can be used as decoration on a wall.
