BRIEF

Develop a luxury pack for Glenfarclas 70 year old Single Malt Scotch Whisky. The pack should maintain the DNA of the previous versions and be an evolution of the 50 YO pack. Pack design to be black with double doors and platinum metallic decal and hardware. Flashes of red can be added for a pop of colour. The pack would hold Glenfarclas 70 YO Platinum Edition, glass stopper and tasting booklet.