BriefCoravin is a product that enables pouring only one glass of wine at a time, without opening the entire bottle. This is a wine preservation opener. We were asked to reimagine the retail packaging for three price points in the range of products offered.Our processOur work focused on improving the materials and upscaling the fitments and finishes, to produce retail packaging which complimented the very premium look and feel of the product it housed.Conclusion:We moved away from die-cut card, focusing instead on a more rigid greyboard with luxury paper wrap. Branding focused on a UV varnish over soft-touch paper, with the product sliding out in a tray fitted with EVA and a warm cork cover card overlay, to frame the colourful product when revealing it for the first time.
