BriefWe were tasked with presenting an eye-catching new direction in printed graphics, utilising new processes in printing and ink application.Our processOur ongoing exploration of new manufacturing processes and materials helped us to conceptualise a striking box for Moët & Chandon Champagne which accentuated the light, bubbly characteristic of champagne through the use of highly reflective inks. To contrast, a very dark matt black paper wrap on rigid board was used.Conclusion:The packaging comes alive when light strikes the glass-infused reflective ink, moving over the printed branding. Shimmering reflective graphics create the illusion of flowing liquid.
